Deal or no deal: Tracking publishers’ relationships with generative AI companies
Toolkits’ database detailing which publishers are licensing their content to generative artificial intelligence companies and which are taking legal action.
Publisher brands with the most digital subscribers
The Toolkits ranking of the top English-language publisher brands, ordered by the total number of paying subscribers with access to their digital subscription products.
Research: What consumers think of publishers’ subscription products
Consumer attitudes to publishers’ subscription products are evolving as media companies place greater emphasis on generating revenue directly from their audiences.
‘Lifting all boats’: Publishers explore total revenue optimization
Publishers are thinking carefully about how monetization opportunities should be prioritized to extract as much revenue as possible from their audiences.
AI is transforming how C-level executives speak
Tools like ChatGPT are now helping executives come up with speeches and written content. Others help analyze delivery for tone, emotion, and impact.
Desperate for credit, content marketers get creative with ad space
Brands are increasingly placing advertising alongside the content they produce, but rather than pitching it to third-party advertisers, some are finding it easier to “sell” that space to other teams within their own companies.
Brand Content Briefing: House of Netflix?
Welcome back to your essential weekly Briefing on what’s happening in brand content and why it matters.
Research: Consumer attitudes to brand content are evolving rapidly
Consumers are open to (and more judicious about) brand content, finds new research.