‘Catastrophic’: What Google’s AI-infused search results could mean for publishers
Google is rolling out AI Overviews in search results, which could result in a significant dip in referral traffic to many publishers’ sites.
‘We’re in our paid era’: Marketers will have to pay for content distribution
As organic traffic from platforms dwindles, marketers are facing the reality they’ll need to pay up for distribution if they expect their content to reach audiences.
OpenAI will let publishers opt out of AI training
A tool called Media Manager will enable publishers to flag copyrighted material and specify whether or not they want their work to be used to train AI models.
License or sue: Tracking publishers’ relationships with generative AI companies
Toolkits’ database detailing which publishers are licensing their content to generative artificial intelligence companies and which are taking legal action.
OpenAI’s deal streak with publishers continues
Questions remain around how much leverage publishers have in licensing negotiations and whether they’re essentially taking whatever they can get.
The Financial Times reorients its business around ‘global paying audience’
The new approach is designed to help grow direct audience revenue beyond its core journalism offerings and across its broader portfolio of products and services.
Marketers find a new use for generative AI: Sales material
Marketing leaders at Amazon and KPMG are using AI to create material for their sales teams to pitch and communicate with prospects and customers.
Best Buy partners with CNet to share content — and ad space
CNet content will be integrated on Best Buy’s site, in store and in apps in a bid to boost purchase intent.
Why content is becoming the cornerstone of companies’ internal communications
More companies are attempting to engage with employees the way they do external audiences.
15 generative AI tools for content marketers
The artificial intelligence tools creating the most buzz among brand publishing and content teams.
